Media Release 08/07/15
FOR IMMEDIATE RELEASE
Equine event experts Definitive Events, through its equine subsidiary Equine Productions (EP) Pty Ltd will conduct the Summer Horse Show (SHS), formerly the Royal Melbourne Horse Show. Having had a long term relationship with The Royal Agricultural Society of Victoria (RASV) for a number of years, the opportunity to acquire the event that fitted well within EP’s expertise was welcomed by both organisations.
Equine Productions boasts a long, proud and successful equine event portfolio with EQUITANA Australia and the Equine Lifestyle Festival. EP’s strength lies in established industry connected teams together with savvy operational expertise, allowing them to attractively expand on the current competition centric model of the SHS.
Managing Director Rod Lockwood said EP are committed to maximising the appeal and success of the show for all involved and ensure it continues to grow and improve as a prestigious event promoting and benchmarking breeds.
“We are honoured to have the opportunity to further develop an event that holds a unique position in the Show Horse Calendar and that is steeped in history and prestige. SHS presents the finest horse flesh in every shape and colour and a chance to support competitors from grassroots level to elite. In addition we know the economic impact this event has on the breeding industry and we are conscious of the importance in offering a supportive and competitive environment for breeders to showcase their breeding stock” said Mr Lockwood.
A great amount of work has been manifesting behind the scenes to create an atmosphere worthy of this accolade Lockwood said; with innovations including the addition of the National Heavy Horse Festival to the program and plans to include performance centric disciplines such as Pony Dressage, Performance Pony, Jumping and Interschool Showmanship to enhance the action packed schedule.
The already comprehensive program encompasses over 36 individually represented breeds, Riding for the Disabled, Pony Club, Horse Riding Clubs and Associations of Victoria (HRCAV) competitions and the much anticipated Grand National Qualifying Saddle Horse Championships presenting the glitz and glamour that epitomises the show horse discipline. In addition an expansive trade village, exciting Australiana themed activities and event styling will enhance the spectator experience.
RASV remain stakeholders within the SHS as an event partner. CEO of RASV Mark O’Sullivan said the event has a well-established history and has been widely supported by the equine community, standing alone as the biggest breed show since 1993, with the potential to continue to grow under the management of EP.
“The RASV is very proud of the work that has been completed to establish this important event. We will remain involved as an event partner and RASV members will continue to enjoy member benefits. We look forward to seeing the event continue to develop and grow with Definitive Events, whose established connections across the industry will bring new avenues into the show offering competitors real value through a strong and solid competition program, as well as making the event a destination for spectators” said Mr O’Sullivan.
The Summer Horse Show will take place from the 22nd-26th January 2016 over the Australia Day Long weekend at the Werribee Park National Equestrian Centre. Visit www.summerhorseshow.com.au
